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James McCann seasoned CEO, speaker, and advisor to early-stage businesses, today announced the publication of Startups & The Tech Revolution.

Every business owner is trying to tell the world a story about its products and services. Those marketing endeavors have become an endless source of joy and stress to business owners as they try to navigate the complex world of modern marketing. We all have dreams of building a successful business and creating an impact, but making it a reality is another ball game altogether.

Imagine that you have just developed an innovative new product. Product and firm go on top of potential problems, product choices have endless alternatives, and the minimum expectations have grown. You want to see marketing progress in minimum time or at a minimum cost, so you select using marketing budget in a fraction of what would cost 10X.